Want to attract the best drivers? They’re looking for more than a paycheque.
MOST MANAGERS WOULD DREAM of a fleet packed with drivers from the Private Motor Truck Council of Canada’s (PMTC) Hall of Fame for Professional Drivers. When researchers studied this group and other high performers in private fleets they found employees …Continue
Private fleets enhance corporate brands, and vehicle graphics are only one of the tools
YOU KNOW PRIVATE FLEETS PLAY an important role in corporate branding efforts when they become the stars of advertising campaigns. Coca-Cola’s tractor-trailers are lit up like Christmas trees in one holiday classic. The thirsty residents of another fictional town are …Continue