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Women In Trucking Association announces Canadian Image Team

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Category: Issue 3

Canada has its first all-female Image Team. Women In Trucking Association (WIT) announced the 2018 Canadian Image Team on April 21 at Truck World’s Salute to Women Behind the Wheel in Mississauga, Ontario.

WIT’s mission is to encourage the employment of women in the trucking industry, promote their accomplishments, and minimize obstacles they face in the industry. The purpose of the Image Team is to represent these goals, and to heighten awareness of the need for more females in the industry and the challenges they face working in a male-dominated environment.

Members of the Image Team will be the face of WIT, demonstrating by example the wide-ranging and diverse careers available in trucking. They’ll attend industry events, give media interviews, serve as speakers/panelists, and conduct ‘ride-alongs.’ They will inspire and encourage the next generation to join the industry, and provide a deeper understanding of the obstacles they face.

“We are excited for the newly formed WIT Canadian Image Team,” said Ellen Voie, WIT president and CEO. “With the help of our Canadian members and colleagues, the initiative is now a reality.”

Two of the Canadian women instrumental in the implementation of the initiative in Canada were Joanne Ritchie, Executive Director, OBAC and Andreea Crisan, COO, Andy Transport, Inc. “WIT’s goals are shared by many organizations in Canada, and we need to support each others’ efforts to break down barriers and create interest in trucking careers,” said Ritchie. “If we want women to get excited about transportation as a career choice, we have to show them women out there working and succeeding in the industry, and that’s what WIT’s Image Team is all about.”

Candidates for the Image Team went through a rigorous multi-step selection process and were chosen as much for their fresh and enthusiastic voices as for the breadth and depth of their experience and passion for the trucking industry. To qualify for the team, the applicant must be a member of WIT and submit an application, including an essay from the nominator and the nominee explaining why she should be on the Image Team. Queries on their safety records, awards or recognition, volunteerism, and community involvement were included. Women in all positions in the industry were considered.   

The 2018 Canadian WIT Image Team is:

• Barb Duncan, Alliston, ON, driver and trainer, Warren Gibson Ltd.;

• Bernedette Wilson, Brantford, ON, Vice President and driver, Hood Motor Freight;

• Erin Tallieu, Nanaimo, BC, Managing Partner, Motherload Transport;

• Joanne Millen Mackenzie, Brockville, ON, driver, Highland Transport;

• Jo-Anne Phillips, Irishtown, NB, Operations Director, Jeramand Trucking;

• Margaret Levesque, Bothwell, ON, driver, SM Freight;

• Michele Joslin, Alliston, ON, Director of Training & Compliance, Justified Diligence Inc.;

• Susie De Ridder, Fredericton, NB, driver, Armour Transport; and

• Treana Moniz, Kitchener, ON, driver, Bison Transport.

Once training is complete, the Image Team will be ready to accept assignments. Requests for Image Team opportunities can be made through wit@womenintrucking.org or by calling 1-888-464-9482.