Creates Movement of Togetherness this Holiday Season
For the first time in Canada, Santa has traded in his sleigh for an iconic red Coca-Cola Canada Holiday Truck to travel from coast-to-coast and deliver seasonal joy and optimism. The Holiday Truck Tour passed through over 100 communities to safely bring Canadians together and feature holiday magic, including the big guy himself.
Nearly 10 million Canadians feel very lonely during the holiday season. To combat these feelings, Coke Canada Bottling partnered with The GenWell Project, the Canadian-led Global Human Connection Movement, to deliver magic to more than 100 Canadian communities. The Holiday Truck Tour is designed to enable those special moments of togetherness that we’ve all been missing.
In several markets across the country, Coke Canada Bottling and The GenWell Project have identified worthy community members who have been particularly impacted by the COVID-19 pandemic to celebrate and honour them with a special Holiday Truck Tour experience.
The festively decorated, twinkling lights of the Holiday Truck is an iconic symbol of Holiday magic. Canadians looking to see the magic for themselves can visit www.deliverthemagic.ca for full information on the tour, safety protocols, and photos from this