For Joey Gagne, owner of Abrams Towing, the towing industry is more than a career – it’s a family legacy, a testament to entrepreneurial grit, and a story of continuous learning and evolution. As the private fleet industry navigates rapid technological shifts, regulatory changes, and a growing emphasis on sustainability,
Gagne’s experience offers insight into overcoming challenges and seizing opportunities. From humble beginnings to positioning Abrams Towing for the future, Gagne’s journey is a model for companies seeking longevity and innovation in a dynamic marketplace.
The Early Years: Building from the Ground Up
Joey Gagne’s entry into the towing industry was, quite literally, a family affair. “My dad had a tow truck business in the ‘60s, ‘70s, and early ‘80s,” Gagne recalls. While he grew up around tow trucks, his leap into entrepreneurship was encouraged by his wife and her mother, both entrepreneurs themselves. “They helped me get a loan to buy a tow truck,” he explains.
In 1984, Abrams Towing was born. “I made every mistake you can make and probably still do today,” Gagne admits candidly. Yet through trial and error and self-education, he grew his knowledge of finance, fleet management, and safety, establishing Abrams Towing as a trusted name in roadside assistance.
Adapting to Industry Trends: Navigating a Changing Landscape
Gagne recognizes that the private fleet industry is anything but static. “The driver landscape is changing, as are the products we move,” he explains. For Abrams Towing, this means adapting to the rapid evolution of automobiles – specifically, the shift to electric vehicles (EVs).
“The major trend is that vehicles are going electric, and we need to ensure our technicians and operators understand electric vehicles,” he says. Gagne’s proactive approach involves continuous research and training, positioning Abrams Towing to tackle the challenges of EVs head-on.
However, Gagne remains realistic about the timeline for full electrification. “It’s not efficient or effective yet,” he admits, projecting that widespread adoption may still be a decade away. “We’re preparing ourselves for when that day comes. When the technology becomes commercially viable, we’ll be ready.”
Regulatory Realities: Balancing Compliance and Efficiency
The towing segment of the private fleet industry faces unique regulatory pressures. “The tow truck part of the industry has been heavily regulated in the past year,” Gagne notes. While many of these changes are positive, they require companies to adapt quickly. Abrams Towing has adjusted processes related to billing, training, and licensing to stay compliant.
“We received new regulations, which, for the most part, are positive,” Gagne says. “But for some operators, especially those on the fringes, it has created challenges. We’re managing through it, though.”
Investing in Technology: Efficiency Through Innovation
For Abrams Towing, technology is more than a tool – it’s a competitive advantage. “We’re all in on tech,” Gagne says enthusiastically. From GPS tracking and dispatch software to advanced camera systems, Abrams Towing leverages technology to optimize operations and enhance safety.
“We have cameras in all of our trucks – forward-facing, rear-facing, and in-cab facing,” Gagne explains. These tools not only mitigate liability but also serve as invaluable resources for coaching and training. “It’s made us better,” he adds, highlighting the role of data in improving decision-making and efficiency.
The Workforce Challenge: Recruiting and Retaining Talent
One of the biggest challenges facing the private fleet industry is recruiting and retaining skilled drivers and technicians – a challenge Gagne takes seriously. “Technicians and drivers do very difficult jobs that a lot of people outside our industry don’t understand,” he notes.
To address this, Abrams Towing focuses on creating value for employees. The company offers leadership training programs, advanced technical training, and partnerships with trade associations. Gagne also emphasizes the financial benefits of skilled trades. “Driving and mechanical technician roles pay well. You can start learning earlier, often while getting paid. It’s a great path for those looking for lucrative careers.”
Reflecting on generational shifts in the workforce, Gagne highlights the strengths of younger employees. “Gen Z brings unique skills to the table, particularly with technology. It’s an extension of their whole being,” he says. A seminar with staffing expert Hannah MacDonald inspired Gagne to rethink his hiring strategy. “Instead of focusing on older individuals, we began targeting younger talent. I changed my attitude and philosophy, and it’s made a difference.”
Looking Ahead: Opportunities and Threats in the Next Decade
Gagne sees both opportunities and threats on the horizon. The key, he says, is to “pivot and prepare for changes.” Abrams Towing is focused on anticipating customer needs, investing in technology, and staying ahead of competitors. “If you’re proactive and prepared, the customers will come to you,” Gagne states.
However, he also acknowledges challenges, particularly the evolving expectations of work-life balance. “Younger generations want something different,
but they also bring invaluable skills. If we can attract and retain them, we’ll be better for it.”
Conclusion: Leading by Example
Joey Gagne’s journey exemplifies resilience, adaptability, and a forward-thinking mindset. From learning the ropes in his father’s business to navigating today’s complex landscape, Gagne continues to steer Abrams Towing toward success. By investing in technology, embracing workforce shifts, and preparing for an electrified future, Gagne not only sets his company up for long-term growth but also inspires others in the industry.
For those considering a future in the private carrier business, Gagne offers simple but sage advice: “Be a member of the PMTC.”
As the industry evolves, leaders like Joey Gagne remind us that adaptability and a commitment to learning are the keys to enduring success.
