If a company is to improve its driver retention, the declaration needs to start at the top. However, retention goals and strategies must make it to the field for the needle to budge.

A creative way to do this is with a custom-branded website/intranet site for continuous communication between leadership and managers. The portal hosts weekly or bi-weekly video messages from the president or other leadership members speaking directly to managers on the importance of retention along with importance of retention along with concrete strategies concrete strategies.

The portal should also feature a monthly scoreboard of retention numbers by location or driver manager. That would incentivize some friendly competition throughout the company. Better yet, tie individual compensation to turnover percentages. The end result is buy-in from the field on retention strategies.