Trucking Human Resource Sector Council (THRSC) Atlantic is partnering with iMVR Inc. and proudly launching IRIS Version 1.0 to educate, support and develop professional and rewarding driving career opportunities.

THRSC Atlantic is pleased to introduce this valuable asset to Atlantic Canada’s trucking industry. This IRIS Version 1.0 has the ability to assist with career promotion, training and safety. THRSC Atlantic Executive Director, Kelly Henderson says, “We believe this is an excellent option for not only introducing people to the Industry, but to also assist the current workforce with skills development.“

“Today marks the beginning of a new and exciting chapter for THRSC Atlantic and iMVR Inc. in Canada.” said Vickie DeVos, CEO and President, iMVR Inc. “Forming this partnership will allow us  to deliver an effective experience for drivers in Atlantic Canada, focusing on what matters most – helping to enhance
driving performance, every day. Creating confidence in day to day situations, experiences with Canada’s first Eye Tracked replay program.”

“There is great potential for integrating Virtual Reality (VR) into your plan, which in turn, will impact your long-term goals. Studies support VR learning to be
significantly better in retention than traditional methods. Leading companies are investing in VR and applying nontraditional methods to grow their business, company culture initiatives, human resources, education and training. This is eye-tracked virtual reality, the next step of advancement,” said Harry Yoo, Chief Operating Officer,

iMVR Inc. This cutting-edge technology not only tracks your eye movement, but goes a step further by introducing self-created Artificial Intelligence (AI) technology to bring attention the areas of concern, training and enhancing how and where the driver reacts and looks. For further information, visit www.imvr.ca.